Hi I’m Tasmia.

I’m a brand marketer with a career that has included roles in shopper, e-commerce, and sales to give me a rich perspective on the depth and complexity of brand management. I’ve had the privilege of working on globally-known, household names such as Red Bull, Ziploc and Mrs. Meyers Clean Day to name a few.

Creating is where I find the most fulfillment. Whether it’s building new process or refreshing a brands identity, I enjoy walking through the ambiguity to come out the other side with something better.

I’m originally from New York City and currently based in Charlotte with my husband and our two Siamese cats Leelo and Churro. 

Career Experience and Achievements

Take 5 Oil Change

Brand & Integrated Marketing

Combined brand and digital expertise to lead integrated marketing for a national service brand. Partnering with agencies and cross-functional teams, I helped transform a low-interest category into one that built awareness, consideration, and customer loyalty through distinctive creative.

  • Leadership Excellence Award 2025

  • Presidents Club Award 2024

Red Bull North America

Emerging Markets & Shopper

Built Red Bull's digital shelf into a cohesive omnichannel experience, connecting ecommerce content, retail media, loyalty, ratings and reviews, and shopper marketing to create a best-in-class online brand presence while leading launches across North America's key retail partners.

  • Invited to speak in Austria at Red Bull Global E-commerce Conference 2023

  • Promoted to Emerging Channels Lead 2022

SC Johnson

Brand Management &
E-commerce

My foundation in CPG marketing. Working across global household brands, I developed a deep understanding of brand management, commercial strategy, and the balance between global consistency and local relevance, while helping operationalize ecommerce during its formative years.

  • Selected as E-commerce Advisor to M&A Due Diligence Team 2022 and 2020

  • Trailblazer Award Initiative 2019

  • Marketing Creative Award 2018

Brand and Creative Strategy

Developed and launched the Take 5 Oil Change 2025 brand and creative platform featuring Take 5 Clive, a brand spokesperson who personifies our satisfied and pleasantly surprised customer. The campaign generated significant lifts in consideration (+12.4), favorability (+11.8), and key brand associations including fast, easy, and convenient service, while increasing unaided brand recall and establishing Clive as a recognizable brand asset.

2025 Drum Award Bronze Winner in Automotive Service

Integrated Campaign Ecosystem

Oversaw creative development across a $40M integrated media plan, partnering with media teams to tailor content by channel while maintaining a consistent brand voice. The result was a unified campaign ecosystem that established Clive as a recognizable brand asset across every consumer touchpoint, including Grand Opening campaigns.

Pictured: Digital Display, Billboard, Flyer, Direct Mail, Shop Banner.

Additional Channels Supported: Broadcast, Cable, CTV, YouTube, Display, Social, E-mail, Website, Internal Communications

  • +42% ROAS

  • +11% Unaided Brand Recall

  • Contributed to +15% Revenue Growth

Take 5 Oil Change x

F1 the Movie Partnership

Take 5 Oil Change partnered with Apple Original Films and Warner Bros. to promote the theatrical release of F1 The Movie, leveraging the excitement of Formula 1 to boost brand visibility and reinforce Take 5's promise of speed and convenience. As marketing lead, I partnered with senior leadership, Warner Bros., Apple, and agency teams to develop and execute a fully integrated campaign spanning paid, owned, earned, in-store, and experiential channels.

  • As integrated marketing lead, I helped secure executive approval for the partnership before leading end-to-end creative development following contract execution. I partnered directly with Warner Bros., Apple, senior leadership, and agency teams to oversee creative strategy, asset development, and approvals, ensuring every customer touchpoint delivered a unified brand experience.

  • Every asset originated from a single creative platform but was intentionally adapted for its environment. We developed channel-specific executions that reflected consumer behavior insights across digital video, audio, CRM, and in-store experience.

    • 690M+ media impressions across U.S. and Canada

    • 118M+ completed views and engagements

    • 50M+ ad engagements

    • $10M+ estimated earned media value

    • 27.4M film and music video viewership impressions

    • ~90 seconds of on-screen movie integration, significantly exceeding contractual expectations

    • Featured in AdAge and National Oil & Lube News

    • Partnership generated coverage across 140+ media placements

Customer Giveaway

Extended the F1 partnership beyond awareness by transforming a customer-favorite loyalty item into a repeat-visit driver through a long-validity coupon.

Campaign Extension

Trailer

Extended the partnership through a trailer-inspired TV spot that leveraged the excitement of F1 The Movie to elevate brand visibility and cultural relevance.

Red Bull Digital Shelf Transformation

I led ecommerce marketing for Red Bull North America, overseeing content development, launch readiness, retailer experiences, and commerce media across key retail partners.

PDP Content

Developed and syndicated optimized PDP content across Red Bull's portfolio, translating global assets into US shopper-first experiences through localized copy and imagery for singles, multipacks, and bundles across 30+ retailers, strengthening digital shelf visibility, increasing above-the-fold organic share of voice, and improving on-site conversion.

  • Multi-Pack Hero Image

  • Nutrition Label (unique per SKU)

  • Can ABC's: Ingredient Awareness

  • Portfolio Discovery (Updated Seasonally)

  • Can Size Discovery to Trial New Usage

  • Pack Size Discovery for Trade-Up

Below-the-Fold Enhanced Content

Each retailer received bespoke above-the-fold creative tailored to its shoppers, merchandising strategy, and retail environment. This Dick's Sporting Goods example features an active lifestyle illustration that aligned with a concurrent Red Bull × Strava challenge, creating a more relevant and immersive brand experience.

Driving Qualified Traffic Through Retail Media

Beyond the digital shelf, I developed retailer-specific media creative designed to reach shoppers before they arrived on the PDP. By adapting cartoon, lifestyle, and product-led assets to each retail media network, we connected discovery with conversion while reflecting each retailer's audience, objectives, and creative requirements.

Leverage the iconic cartoons in media to bring demand occasions such as Gaming to life on the screen.

Feature lifestyle imagery to inspire customer trial and new usage behavior.

Promote can imagery to drive retail traffic and minimize conversion friction.

US National Launches

I led e-retailer launches for all new Red Bull North America products, ensuring content, creative, retailer experiences, and media assets were developed and deployed in time for launch. This included limited-time offerings such as Amber Edition, Juneberry Summer Edition, Sea Blue Edition, Pear Cinnamon Winter Edition and Curuba Elderflower Summer Edition.

S.C. Johnson Ecommerce Enablement

I led the operationalization of S.C. Johnson North America's eCommerce content strategy, including the development of a content playbook that established a consistent framework for creating high-converting retailer content. The playbook became a foundational resource that informed broader global content standards and best practices. The excerpts below have been selected to illustrate the framework and approach using publicly available examples and do not include confidential strategy or proprietary business information.

Operationalization of Emerging Technology

As part of S.C. Johnson's North American eCommerce Enablement team, my role extended beyond marketing into operationalization. I helped onboard agency and technology partners that were identified to support the organization's growing ecommerce ecosystem, enabling new capabilities across content, analytics, and digital commerce.

Bundle Commercialization

Partnered with brand, sales, and R&D teams to develop eCommerce-exclusive bundles of high-velocity SKUs, identifying profitable product combinations that met shopper needs while strengthening retailer assortments. We also redesigned packaging to withstand the demands of parcel shipping. For several brands, bundles ultimately grew to represent the majority of eCommerce sales volume.

Recipient of the 2019 Trailblazer Award in recognition of this contribution at the North America annual conference.

Commercializing Innovation

Kiwi operated in a mature, declining category, requiring new sources of growth. Working with our global team, I led the U.S. commercialization of an athleisure-focused strategy through new product launches, Kiwi's first national media plan, and the "Success Comes in Pairs" campaign.

I also partnered with our design agency to develop a product portfolio for Kiwi's 1,000+ SKU assortment, creating a strategic selling tool that simplified the product line for brand teams, sales, and retail partners.

Ziploc North America

Recognized an overlooked growth opportunity through social listening by identifying persistent consumer demand for a discontinued product. Influenced senior leadership to approve a relaunch and built a compelling retailer story that secured distribution at priority accounts.

Led the annual Ziploc Holiday program, overseeing a seasonal platform that spanned the broader Ziploc portfolio. Inspired by the role homemade treats play in holiday gifting, we positioned Ziploc storage solutions as part of the gifting experience. The creative and packaging were designed to feel festive and equally appealing to children and adults.